The Client
Hive Analytics is an e-commerce agency focused on creating, directing, and optimizing social media marketing campaigns for online businesses.
Hive Analytics is an e-commerce agency focused on creating, directing, and optimizing social media marketing campaigns for online businesses.
The Objective
The project aimed to build a clear and memorable brand identity that reflects Hive’s friendly and positive approach, in line with their slogan, “We talk in numbers.”
The project aimed to build a clear and memorable brand identity that reflects Hive’s friendly and positive approach, in line with their slogan, “We talk in numbers.”
The Solution
The brand name “HIVE” is split into “Hi + Ve” to represent friendliness and positivity. “Hi” serves as a welcoming gesture, creating a sense of ease and warmth, while “+VE” stands for “positive,” indicating the agency’s focus on achieving strong results.
The brand name “HIVE” is split into “Hi + Ve” to represent friendliness and positivity. “Hi” serves as a welcoming gesture, creating a sense of ease and warmth, while “+VE” stands for “positive,” indicating the agency’s focus on achieving strong results.
The letter “H” design is unique, with a long, curved dash resembling a smile to emphasize the friendly tone. Additionally, the “H” forms the shape of a bridge, symbolizing Hive’s role in connecting buyers and customers in the e-commerce journey.
The use of a bold font ensures visibility and conveys confidence, capturing attention in a busy digital world. This combination of simplicity and depth allows Hive Analytics to stand out with an impactful and approachable brand identity.
