The Client
In-Jaz is a unique brand inspired by the essence and heritage of jazz music. Rooted in the improvisational spirit and soulful atmosphere of jazz, the brand aims to create a deep emotional connection with jazz enthusiasts, offering them an experience that resonates with the music's timeless charm.
In-Jaz is a unique brand inspired by the essence and heritage of jazz music. Rooted in the improvisational spirit and soulful atmosphere of jazz, the brand aims to create a deep emotional connection with jazz enthusiasts, offering them an experience that resonates with the music's timeless charm.
The Objective
The goal was to position the brand in a way that emotionally connects jazz lovers to the cultural heritage of jazz, intertwining this connection with the brand’s own story. The identity needed an art direction that speaks directly to the spirit of jazz, evoking a sense of nostalgia and respect for the genre’s history while aligning with the brand’s core values.
The goal was to position the brand in a way that emotionally connects jazz lovers to the cultural heritage of jazz, intertwining this connection with the brand’s own story. The identity needed an art direction that speaks directly to the spirit of jazz, evoking a sense of nostalgia and respect for the genre’s history while aligning with the brand’s core values.
The Solution
Creating the name and visual identity required a thoughtful approach that captured the improvisational and harmonious nature of jazz. The brand name, In-Jaz, subtly plays on the word “jazz,” using the letters “A.Z” to reference jazz directly and set the stage for the brand’s narrative. The visual elements draw on classic jazz motifs, incorporating layered textures and subtle cues to jazz heritage, creating a design that immerses visitors in the world of jazz. This approach not only brings the music’s legacy to life but also positions In-Jaz as a sanctuary for jazz lovers, where they can feel the rhythm and story of jazz through a unique brand experience.
Creating the name and visual identity required a thoughtful approach that captured the improvisational and harmonious nature of jazz. The brand name, In-Jaz, subtly plays on the word “jazz,” using the letters “A.Z” to reference jazz directly and set the stage for the brand’s narrative. The visual elements draw on classic jazz motifs, incorporating layered textures and subtle cues to jazz heritage, creating a design that immerses visitors in the world of jazz. This approach not only brings the music’s legacy to life but also positions In-Jaz as a sanctuary for jazz lovers, where they can feel the rhythm and story of jazz through a unique brand experience.
