Mohammed
Hamdy.

My commercial practice is rooted in brand identity and visual systems — work that needs to function on a billboard, a business card, and a phone screen simultaneously, without losing its character.

Alongside that, I've been building a personal archive of poster work that runs on completely different fuel. No client briefs. No approvals. Just Arabic wisdom, raw type, and whatever I'm feeling at 2am.

The posters became something I'm genuinely proud of — work that doesn't apologize for being both Arabic and global, both ancient in its references and sharp in its execution.

I don't separate thinking from making. Research, concept, and execution happen in conversation — not in sequence. The best ideas usually show up in the middle of building something.

I work fast when speed matters, slow when it doesn't. I ask a lot of questions early so I ask fewer later. And I'm comfortable telling a client when they're solving the wrong problem.

Typography is my first language. Color is where I take risks. Layout is where I enforce discipline. The three together are what make a brand feel inevitable rather than assembled.

I work fluidly with AI tools as part of my creative process — not as a shortcut, but as an extension of how I think and build. Whatever the output needs to be, I can make it happen.

Cairo University, Faculty of Art Education. Ten years of agencies and startups. Currently available for the right projects.